The anatomy of a ‘sizzle’ — and how it makes or breaks...

The anatomy of a ‘sizzle’ — and how it makes or breaks a business

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‘Don’t sell the steak, sell the sizzle’, goes an adage coined by Elmer Wheeler back in the 1920s, that is still popular with salespeople worldwide. G

Read More : The anatomy of a ‘sizzle’ — and how it makes or breaks a business
Courtesy : The Hindu – Science & Technology

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